This is my first posting on this blog - so here goes...
I have blogged before, sadly it died when the incompetent hoster binned the server's contents by accident and without having backed it up. So I'm hoping - and assuming - that Google are a tad more reliable than that!
(That blog was designed to be entertaining, personal and humorous. This will be much drier I'm afraid and for that I apologise in advance.)
That was a personal blog. I haven't tried a professional blog. I'm trying to learn how to use blogging in my work - PR - and so thought if I was going to help clients/executives blog about their business or discipline, I ought to have a crack at it myself.
(My first lesson: I just changed the word 'maximise' to 'use'. That seemed a good start!)
Hopefully I'll have some fun along the way. Its even possible someone might read it - lets see...
Anyway, I thought I could use this to collect the random inspirations and musings about this rather bizarre and nebulous racket of ours. I used to think that if the entire PR industry was idnapped by aliens one day, no one would notice except for the world's lazier journalists who would suddenly wonder where they used to get their stories from. But that was when I was in denial that I would make a career from it. Now I've spent most of my working life working in this sometimes charlatan industry I'm desperate to believe it has more value than that. here's my now public effort to achieve that dream. Does PR really matter?
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